New Yahoo Mobile Development Suite Seduces App Makers With Analytics, Search, Ads
At Yahoo’s first mobile developer conference, the tech giant unveiled its new Yahoo Mobile Development Suite that combines Yahoo App Publishing for monetization, Search In Apps, and App Marketing with its Flurry Analytics acquisition made last year. This is Yahoo’s “ads in dev’s clothing” strategy to convince app makers to buy and host its ads.
Yahoo Search In Apps
Developers don’t want users bouncing from their apps when they need to run a web search. So today Yahoo launched Yahoo Search In Apps, an integratable search tool for mobile apps. The idea is that not only will users stick around in a developer’s app if they can search from there, but the developer can share in the ad revenue if users click on search ads.
Yahoo Search In Apps is now integrated in Yahoo’s main app, Yahoo News Digest, Yahoo Mail and Android launcher Yahoo Aviate. Externally, the Dodol launcher and Solo Launcher apps now integrate Yahoo Search In Apps. Yahoo’s Jon Paris gave the example of someone using news app and wanting to learn more about the topic of the article. Yahoo lets them search without exiting the app.